The Market Common Blog

It has been said that the chaotic markets of today, the only sustainable competitive advantage, capability, faster than your competitors to learn m lernen.Ich ‘no opportunity einverstanden.Die for executives and managers, and quickly certainly a decisive advantage. Especially in areas where new technologies can and / or rapidly changing customer expectations to disrupt the status quo during the night. But the ability to learn quickly is not as important as the ability to unlearn faster than your competitors. The leader of the future will be those companies that learn not only fast, but it can shed old ideas and ways of thinking faster than their Konkurrenten.Betrachten a dusty attic full of things that have intrinsic value to a point in time, but now is little more than collect cobwebs. If we want to put something back into the attic, he must first get rid of some old stuff. By exercising an activity of our brain the same way. If we want to embrace new ideas on how to add value for our customers, we have first to go and get rid of old ideas and old ways of our society. Not all, mind you, only those who are not gainfully employed or have been updated sollte.Wie can we know which ideas to keep and what to banish the discard pile? Therein lies the idea Problem.Oft old who no longer work are the same that bore most of our success today. Due to the success of these ideas were an essential part of our basic assumptions about what we know to be true about our customers, our markets and our industry. Over time, it changes assumptions about “facts”. Finally, they were so deeply ingrained in our thinking that these “facts” matter is considered heresy. But even for those who dare to “challenge the sacred cows,” he seems to throw an intuition of what is good for a long gearbeitet.Die solution lies in management, with a regular update to the old with the new the good the bad and continue to work from which everything has changed, must trennen.Firmen also doing all the time with inventory. Once or twice a year we spend all of discarding rays of meeting to take stock of what we have, and obsolete or outdated products by marking or writing. This decision paves the way for new products that are higher for a better price or a profit (hopefully) sells können.Ich we propose to do the same thing with our ideas and assumptions. But we must do it more often once or twice a year. Given the rapidity with which moves the world what we knew little that is not yet Keep Six months validity. And the sooner we know, the better. I therefore recommend the adoption of a stock to watch at least once a quarter, or even a month for the industry deep Wandel.Was made as a final acceptance? Gather your management team and issues such as: What has changed with our customers, our markets, our industry and the world since our last survey and assumptions that we will further, as we know, she says to be true? Among those who are no longer valid? How do we know and what processes, systems and practices that we continue to hold on because “we have always done this way? ” What ideas for new products or services, we are short, but not through, because “never work forward”? What has changed is that now maybe they can make? The key is our way of thinking as transparent as possible. As a man, and organizations, we tend to very in what we know to be true investments. We are trying to prove unconsciously, what we think right, and therefore we lack of important data that could indicate the time we get rid of our archaic views. To forget, we must constantly question what we know to be true, and then open our minds to new and different stocks adoption Möglichkeiten . Unter on a regular basis goes a long way to create a sustainable competitive advantage for your business. go Is not it time you started to do some unlearning?

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