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Previously there were four main models of online advertising widely used by online marketers: – Pay-per-impression. CPM model. – Pay-Per-Click. CPC model. – Pay Per Lead. CPL model. – Pay per share. CPA model. In this article we describe a new model that was presented by IdeaMama Ad Network, B2C and B2B marketing agency in April 2009 – Pay-Per-Deal. The model-demand printing. Cost per impression, often abbreviated CPI, a phrase that is often used in online advertising and marketing. It is used to measure the benefits and costs of a specific e-marketing campaign. This technique is used with web banners, text links and e-mail advertising. An online advertising printing a single appearance of an advertisement on a web page. Whenever the load of advertising on a screen the user can rely for the ad server that loads a print. However, the ad server can be programmed to exclude from the calculation of certain non-qualifying activity such as recharging, the actions of internal users and other events, agree to exclude the advertiser and ad-serving companies. CPM (cost per thousand) is often used by advertisers, it refers to the cost per thousand page impressions. For publishers using the abbreviation RPM (revenue per thousand impressions) in the rule. Pay Per Click model. For online advertising, how many views must be much more accurate. When a user requests a Web page, the originating server creates a log entry. In addition, third place tracker in the Web page to verify how many accesses that page receives. CPC is an Internet advertising model used on search engines, advertising networks and content sites, like blogs, where advertisers only pay their owners when their ad is clicked. Web sites use the CPC ads posted an announcement in a query word, a word list advertiser, or if a site displays the results of relevant content. The CPC advertising model is open to abuse through click fraud, although some search engines implement automated systems to try against abusive clicks by competitors or corrupt web developers Guard. Model Pay-Per-Lead. In CPL campaigns, advertisers pay for an advance interest (the details of a person in the advertiser’s product or service concerned). CPL campaigns are adapted for direct response marketers to engage consumers at multiple touch points – through the construction of member acquisition programs. Model Pay-Per-Action. In the countryside of the CPA, the advertiser generally pays for a sale with a credit card transaction. CPA buy almost everything “now” – he focuses on driving consumer at this time. When a site visitor does not buy anything, there is no easy way to re-market. Model Pay-Per-face, revolutionizing the advertising industry. Here’s how Kostrov Olga CEO IdeaMamaAdNetwork. com, sales, marketing and advertising agency describes its innovative approach to online marketing. This innovation is particularly important in today’s economy are shrinking advertising budgets and businesses into bankruptcy because of their inability to reach their customers and acquire new businesses with limited marketing resources. “CPM / CPC / CPL models share advertising budget,” said Olga. “ACC is the only model that reduces the risk of low turnover, because it is based on that performance (sales). Although this option is available for consumer goods, and limited products and services being sold online, it is absolutely not suited for companies that have business connections off-line, or those that does not rely on trucks on the Web at accepting payments. These companies generally have a long sales cycle or they sell high priced products and services. An average order is $ 10,000 to reach $ 100 million range. If you run a computer services company, real estate development company, or a manufacturer of luxury yachts, there is no way you currently use available technology, can carry out online campaigns, pay-per-share. In contrast, our CPD (cost per transaction model features), supported by technology to monitor high performance. It is very beneficial to both advertisers and editors. For advertisers there is a possibility new performance marketing. For publishers it’s a new way to monetize traffic – Collection of 5-20% commission / finder ‘s fee for deals $ 100,000 can be a lucrative way to generate new business. Plus, DPC model minimizes the efforts of your staff marketing and sales. CPM is a tough sell, while the PDC is a dream come true – to pay those who do not prefer a board reserved for business instead of paying for advertising can be effective or not?. Pay By agreement is simply the best model of marketing for those who want to be their consistantly high MROI. “Affiliate marketing was influenced by the ease with which the user activity monitoring and tracking across multiple sites and provides other media by the use of cooperation by a merchant and a network of affiliates who advertise or promote the merchant. Although the book airline tickets and other assets can be sold this way, many products and services require a more consultative approach. Here are the most disconnected (or all) of the selling process can be done. Unfortunately for the partners to begin operations guidance, it is not easy to have an overview of this process as soon as it is in the hands of dealers. IdeaMama Ad Network solves this problem by incorporating Traditional methods of monitoring through affiliate marketing with a system of monitoring revenues as a client moves the information is used by the sales pipeline. All information regarding the sales, as the probability of financial statements, which are part of the sales pipeline for clients, and other information are now reports to affiliates. Affiliates can now see a report of the merchant or ad network switch /, shows how many clients at every stage the sale, the number of customers (and their high value) indicates what to include the probability of closure, time estimates and other detailed reports, and more joint reports on the campaigns to produce the best results. Without such transparency, lack of motivation, subsidiaries, provides that the sales cycle or older who are not easy to monitor and promote the magazine. The awareness in the sales pipeline is supplied with its subsidiaries, making the effectiveness of their efforts to promote and expected benefits, they are to understand the experience. Of course, they can access this information either online or offline through reports. In addition, commissions, Member organizations must be maintained is clearly documented. The application of the CPD (cost per transaction) model is now open to publishers and subsidiaries in some of the profits with the supplier. It can be a lucrative opportunity for all potential partners in a web site – become a blogger a central issue. The advantage of the CPD to editors: – the income potential is higher because the higher fees than those for models CPM CPC / are – more (and better) subsidiaries are likely to sign. – There is no risk to the publishers, except, of course, that the value of advertising space they devote to this program, while Unsold inventory is a risk-free. It does not require funding from the publishers to track and monitor every sale, because the processes and technologies, IdeaMamaAdNetwork. com offers are refined and very easy to use. – Publisher may monitor The whole process from the moment a user on a screen at the time of their transfer to recipient. IdeaMama revolutionary technology patent pending allows full transparency for publishers (not all the dreams of affiliation ?) Did they observe, as you by the merchant-pipeline to move. – It is not only their confidence in managing their ad inventory, such campaigns, but also to income derived from each campaign for the next six months with the agencies estimate IdeaMama statistics and reports. He lost a lot of buzz about publishers business during the current recession. But now they have hitherto untapped advertisers, the service is the problem is insignificant and can easily expand their brick and mortar retailers want new ways to reach wider markets.

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